Meet Pretty Penny Capital – Insurance That Fits Real Life

At Pretty Penny Capital, we believe that life insurance should be as unique as you are. Our policies are designed to fit your real-life needs, providing reliable coverage that grows with you, no matter your health, lifestyle, or stage of life. We’re here to offer you the protection you need, with the guidance and support you deserve.

Expert advice from knowledgeable professionals

Coverage That Feels Like Family

Affordable and easy to understand. I feel secure knowing my family is covered.

Friendly, helpful, and straightforward. The team made everything so simple!

Policies that fit my lifestyle and give me peace of mind. Highly recommend!

Every Policy Starts With a Conversation

about us

Personalized Insurance for Every Stage of Life

At Pretty Penny Capital, we deliver tailored life insurance solutions that put people first—no matter their age, health, or stage in life.

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our approach

Mission, vision, and values guiding Pretty Penny Capital insurance

To make life insurance simple, accessible, and inclusive for every individual—regardless of their health or background.

Key Features of Our Insurance Vision:

Key Features of Our Insurance Mission:

Key Features of Our Insurance Value:

Term vs. Permanent Coverage

Term Life Insurance

Term life insurance provides coverage for a set period—typically 10, 20, or 30 years. It’s often the most affordable life insurance option, with lower premiums compared to permanent policies. This type of coverage is ideal for temporary needs, like:

  • Covering your mortgage

  • Replacing income during your working years

  • Ensuring your children are supported until adulthood

If you pass away during the term, your beneficiaries receive the full payout. However, once the term ends, coverage stops unless renewed.

Permanent Life Insurance

Permanent life insurance offers lifelong protection and builds cash value over time. As long as premiums are paid and no major withdrawals or loans are taken, the policy will pay out no matter when you pass away. It’s ideal for:

  • Estate planning

  • Leaving a legacy

  • Covering lifelong financial responsibilities

Though more expensive upfront, permanent life insurance is designed for long-term financial security and offers additional benefits like tax-deferred growth and loan options.

why choose us

Why Families Choose Pretty Penny Capital

When it comes to life insurance, you need more than just a policy—you need a partner. At Pretty Penny Capital, we simplify the process, explain the fine print, and guide you to the plan that fits you.

Why You’ll Love Working With Us:​

No Guesswork

We explain everything clearly

Flexible Options

From child policies to high-risk coverage

Real-World Advice

We break things down, not talk over your head

Southern Service

Friendly, honest, and here when it counts

When choosing life insurance, it’s important to understand the two main types: Term Life Insurance and Permanent Life Insurance. Each serves a different purpose depending on your goals, budget, and stage of life.

Types of Life Insurance: Term vs. Permanent Coverage

Term Life Insurance

Term life insurance provides coverage for a set period—typically 10, 20, or 30 years. It’s often the most affordable life insurance option, with lower premiums compared to permanent policies. This type of coverage is ideal for temporary needs, like:

  • Covering your mortgage

  • Replacing income during your working years

  • Ensuring your children are supported until adulthood

If you pass away during the term, your beneficiaries receive the full payout. However, once the term ends, coverage stops unless renewed.

Permanent Life Insurance

Permanent life insurance offers lifelong protection and builds cash value over time. As long as premiums are paid and no major withdrawals or loans are taken, the policy will pay out no matter when you pass away. It’s ideal for:

  • Estate planning

  • Leaving a legacy

  • Covering lifelong financial responsibilities

Though more expensive upfront, permanent life insurance is designed for long-term financial security and offers additional benefits like tax-deferred growth and loan options.

how it work

Our insurance process easy steps to
get covered

Our comprehensive insurance services are designed to provide you with peace of mind, no matter your needs

Get a Free Quote

Answer a few quick questions to see your personalized options—no pressure, no obligation.

01

Choose Your Coverage

Select a plan that fits your needs, budget, and lifestyle with help from our trusted advisors.

02

Apply with Ease

Enjoy a simple, streamlined application process—with options that may not require a medical exam.

03

Get Covered & Relax

Once approved, your policy is active—and you’ve got peace of mind for the road ahead.

04

our support team

We're here to help, 24/7.

Explore the standout features of our insurance plans, designed to offer you comprehensive protection, flexible options, and exceptional service

Contact Form Demo

Call us now:

(404) 618-4418

Email us:

info@prettypennycapital.com

services

Coverage That Feels Like Home

Our life insurance services are built for real families across the South—compassionate, flexible, and tailored to your stage of life.

Child Policies

Affordable, lifelong coverage that grows in value as your child grows.

Final Expense

Protect your loved ones from funeral and end-of-life costs with fixed, guaranteed coverage.

Smokers

Life insurance options tailored for smokers, vapers, and cannabis users—fair and flexible.

High-Risk Conditions

Get coverage even with diabetes, heart issues, or other health concerns—no automatic denials.

faqs

Frequently asked questions

Explore our Frequently Asked Questions for quick answers on policies, claims, and coverage, helping you make informed insurance decisions.

Years of Experience

With years of experience helping families across the Southeast, we bring personal care, product knowledge, and trusted guidance to every client we serve.

Flexible Support When You Need It

Whether it's early morning or after dinner, we’re available to help you navigate your coverage—on your terms.

No-Pressure Guidance, Always

We're here to explain—not sell. You’ll get straightforward advice to help you choose what’s truly right for you.

Not always. We work with providers that offer no-medical-exam policies, especially for final expense, guaranteed issue, and some term life plans. We’ll help you find an option that fits your health profile and budget.

A whole life or term life policy can help protect your child’s future and cover expenses if something happens to you. We also offer children’s whole life insurance, which builds value as they grow.

Yes. We offer options for people with pre-existing conditions like diabetes, high blood pressure, or past surgeries. You may qualify for simplified or guaranteed issue coverage with no medical exam required.

Approval times vary by policy. Some guaranteed issue and simplified issue policies can be approved in as little as 24–48 hours. We'll guide you through each step.

Not with most of the plans we recommend. Whole life and final expense policies typically come with locked-in premiums that never increase—even as you age or your health changes.

Term life offers coverage for a set number of years and is usually more affordable. Permanent life insurance lasts your entire life and builds cash value you can borrow against or leave behind.

Absolutely. Whether you already have a policy or are just getting started, we offer free policy reviews to help you compare, update, or switch coverage if it makes sense for you.

We make it easy to connect in the way that works best for you. You can choose from:

  • Phone call – Quick and convenient

  • Zoom or video call – Perfect for walking through details face-to-face

  • In-person meetings – Available by request in Georgia, Florida, and Alabama

We’ll work around your schedule to make the process smooth and stress-free.

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